Bulk SMS Marketing Services Market is Projected to Grow at a CAGR of 9.5% from 2025-2030

Market Overview:

MarkNtel Advisors has released a new report that highlights the strong growth trajectory of the Bulk SMS Marketing Services Market, The Global Bulk SMS Marketing Services Market size was valued at around USD 4.8 billion in 2024 and is projected to reach USD 8.3 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 9.5% during the forecast period, i.e., 2025-30. Various factors are attributed to the growth of the market like growth in automobile production, growing focus on lightweight sustainable materials, rising demand for luxury customized interiors, increasing focus on safety standards, and the adoption of Advanced Driver Assistance Systems (ADAS). The report provides valuable insights into the drivers, trends, and challenges shaping the future of the Bulk SMS Marketing Services Market. It offers an in-depth look at the key players, geographical performance, and the segments leading the charge in market share.

Industry Outlook Forecasts:

Forecast Period: 2025-2030
Market Size in 2024: USD 4.8 billion
CAGR (2025-2030): 9.5%

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Global Bulk SMS Marketing Services Market Segmentation Breakdown:

By Deployment Type
- On-Premise - Market Size Forecast 2020-2030, USD Million
- SaaS - Market Size Forecast 2020-2030, USD Million
By Enterprise Size
- SMEs- Market Size Forecast 2020-2030, USD Million
- Large Enterprises- Market Size Forecast 2020-2030, USD Million
By Component
- Software- Market Size Forecast 2020-2030, USD Million
- Services- Market Size Forecast 2020-2030, USD Million
By Message Type
- Text Only- Market Size Forecast 2020-2030, USD Million
- Multimedia Messages (MMS)-Market Size Forecast 2020-2030, USD Million
By SMS Type
- Transactional SMS-Market Size Forecast 2020-2030, USD Million
- Promotional SMS-Market Size Forecast 2020-2030, USD Million
- Alert SMS-Market Size Forecast 2020-2030, USD Million
- Personalized SMS-Market Size Forecast 2020-2030, USD Million

Based on SMS type, Promotional SMS leads the Global Bulk SMS Marketing Services Market. It holds approximately 53.75% share of the total market value globally. Its popularity is driven by the direct reach of advertising campaigns which include discounts, special offers, and brand promotions to the consumers' mobile devices.

By Application
- Customer Engagement-Market Size Forecast 2020-2030, USD Million
- Sales Offers-Market Size Forecast 2020-2030, USD Million
- Event Notifications-Market Size Forecast 2020-2030, USD Million
- Others
By Terminal Type
- Mobile Based-Market Size Forecast 2020-2030, USD Million
- Desktop Based-Market Size Forecast 2020-2030, USD Million
By End User
- Retail E-Commerce- Market Size Forecast 2020-2030, USD Million
- Healthcare- Market Size Forecast 2020-2030, USD Million
- Banking Finance-Market Size Forecast 2020-2030, USD Million
- Travel Hospitality- Market Size Forecast 2020-2030, USD Million
- Education-Market Size Forecast 2020-2030, USD Million
- Others

The Retail E-commerce Segment leads the Global Bulk SMS Marketing Services Market. It holds approximately 42.75% share of the total market value.

Geographical Growth Insights:

By Region

North America
South America
Europe
The Middle East Africa
Asia-Pacific

Out of them, North America leads the Global Bulk SMS Marketing Services Market. It holds approx. 40% of the global market.

MarkNtel Advisors Highlights Key Market Drivers for Bulk SMS Marketing Services Market:

High Mobile Penetration Globally Driving the Market – Excessive mobile penetration globally is a key driver of the Global Bulk SMS Marketing Services Market as it gives companies unparalleled reach and access to clients across all demographics. With 5.54 billion unique subscribers in 2023, it accounts for about 68% of the global population. SMS is one of the most accessible forms of communication in regions with little net connectivity allowing it to cater to a massive consumer base without any hassle. Companies from distinctive sectors rely on bulk SMS for promotional messages, transactional notifications, and consumer interaction. In rising markets, mobile phones have emerged as the primary digital means of communication, which makes SMS an imperative for brands to engage with customers. The range of mobile users worldwide is expected to be approx. 7.5 billion by 2025, resulting in the sustained growth of the global Bulk SMS marketing services industry driven by the global accessibility and effectiveness of mobile phones.

A Comprehensive Analysis of Leading Companies in Global Bulk SMS Marketing Services Market

TextMagic Ltd., SendPulse, Exotel Techcom Pvt. Ltd., Text Marketer, King Digital Pvt. Ltd., IMImobile, Osumare, ClickSend, Dove Soft Pvt. Ltd., Bitrix, Inc., directSMS, Agilecrm.com, MessageBird., Celerity Systems (Pty) Ltd., and others

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Global Bulk SMS Marketing Services Industry Recent Development:

May 2024: Bitrix, Inc. officially opened its newest office in Bangalore, India, signaling its commitment to empower companies with cutting-edge tools for enhanced efficiency and productivity by offering 35 free tools that could benefit the growth of Indian businesses.
June 2023: TextMagic Ltd. completed the accusation of a website building e-commerce management platform Voog for nearly USD 1.15 million for the further growth and development of their business.

What are the growth Opportunity driving the Global Bulk SMS Marketing Services Market?

Growing Consumer Dependence on AI integrated with CRM Systems Cloud Technology – The dependence of consumers on AI-integrated CRM systems and cloud technology will be critical in expanding the Global Bulk SMS Marketing Services Market. Business houses are extensively using AI-based CRM applications for customer behavior, preference, and purchase history analysis, thereby enabling highly targeted and personalized SMS marketing campaigns. AI enables better segmentation as it offers easier automation and predictive guesswork of customers' responses, thus promoting higher engagement rates and ROI.

Cloud-based solutions streamline SMS marketing further by offering scalable, cost-effective platforms that support high volumes of messages with minimal infrastructure. These systems provide real-time analytics to allow businesses to trace campaign performance and dynamically optimize their strategies. Additionally, AI-powered chatbots integrated with SMS facilitate two-way communication, improving customer service and retention. 80% of organizations will use AI technologies within customer service workflows by 2026, driving demand for intelligent SMS solutions. This combination of AI, CRM systems, and cloud technology positions SMS marketing as a cutting-edge, scalable solution to meet evolving consumer expectations, offering lucrative growth opportunities.

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Key Advantages of the Report by MarkNtel Advisors:

Accurate Revenue Projections: The report provides precise revenue estimates for the market and its key subsegments, benefiting both market leaders and new entrants.

Strategic Insights for Stakeholders: By understanding the competitive landscape, stakeholders can strategically position their businesses and develop effective go-to-market strategies.

Comprehensive Market Dynamics Analysis: The report offers valuable insights into the key drivers, restraints, challenges, and opportunities within the market, helping stakeholders make well-informed decisions.

Note: If you need additional information not included in the report, we can customize it to suit your requirements.

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About Us –

MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative quantitative research company, strive to deliver data to a substantial varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.

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