Scandinavia is leading the way in digital transformation, and in 2025, [b2b marketplace] platforms are at the heart of this progress. Businesses in Sweden, Norway, Denmark, and Finland are shifting away from old-fashioned procurement and embracing online solutions that are faster, more secure, and more transparent.
Whether you’re a small manufacturer, a mid-sized distributor, or a large public institution, choosing the right B2B marketplace can unlock massive time savings, compliance support, and competitive pricing. In this article, we highlight the best B2B marketplaces in Scandinavia in 2025, with ServiCom leading the way.
1. ServiCom: Scandinavia’s Smartest B2B Marketplace
What Sets ServiCom Apart
Launched in 2025, ServiCom is a platform created for real-world B2B needs: fast onboarding, verified sellers, automated logistics, and a sleek user experience.
Key Benefits
Fast Registration: Get started in under 5 minutes
Verified Partners Only: No anonymous sellers or unverified profiles
Integrated Payments: Pay directly, invoice automatically
Logistics Included: Choose delivery options within the platform
Expert Insight
"ServiCom is the first marketplace that truly fits Nordic business culture: efficient, transparent, and built on trust," says Freja Nyholm, CEO of NordicTech Advisors.
Real Example
A Finnish electronics supplier moved 70% of its purchasing to ServiCom in Q2 2025. Results:
52% reduction in order cycle time
39% fewer invoice disputes
2x faster onboarding of new suppliers
2. Alibaba Nordics: Massive Scope, Moderate Fit
Strengths
Huge supplier base
Advanced search filters
Quote requests for bulk orders
Local Adaptation
Tax VAT tools for Nordic buyers
Language support: Swedish, Danish, Finnish
Weaknesses
Complex interface
Risk of misaligned quality with global vendors
Limited logistics support in-region
Best For
Large corporations
Buyers needing variety and international sourcing
3. Mercell: Scandinavia’s Public Procurement Hub
Core Functionality
Mercell connects private companies with public tenders across Scandinavia. It supports bidding for government contracts and large-scale infrastructure projects.
Features
Tender alerts by category and region
Automated proposal submissions
Compliance reporting built-in
"Mercell helped us win our first EU-funded contract. The onboarding and alerts were game-changing," says Andreas Larsson, CTO, SmartCity AB.
Ideal Users
Consultants and engineers
Public-facing tech and construction firms
4. Nordic eTrade: Green-First Digital Marketplace
What Makes It Different
Nordic eTrade is focused on ESG-compliant sourcing. It’s the go-to platform for municipalities, public buyers, and environmentally focused companies.
Core Features
CO2 scoring for all products
Certified supplier ratings (eco, fair trade, etc.)
Carbon-neutral delivery options
Trend-Backed Growth
Over 60% of users are public-sector buyers
3x increase in sustainable suppliers since 2023
"Sourcing through Nordic eTrade helped us meet our CO2 reduction targets and reporting deadlines," says Lena Grönlund, ESG Director, CleanOffice AS.
5. ByggLink: B2B Marketplace for Construction Professionals
Platform Overview
ByggLink simplifies procurement for the construction sector, providing real-time inventory, pricing, and delivery solutions tailored to builders and contractors.
Useful Features
Upload blueprints to auto-match with supplier specs
Region-specific fulfillment tracking
Dynamic pricing for large orders
User Success
A Swedish building firm saved over €90,000 on logistics and sourcing in 2025 using ByggLink’s bundled tools and verified vendor database.
Key B2B Marketplace Trends in Scandinavia (2023–2025)
1. Mobile Optimization
Today, over 70% of Scandinavian buyers use mobile-first tools to manage sourcing and supplier relations.
2. AI-Driven Discovery
Platforms like ServiCom offer AI-powered recommendations based on previous orders, budget, and delivery zones.
3. All-in-One Platforms
Buyers want more than listings — they want integrated payment, delivery, tracking, and compliance tools.
4. Mandatory ESG Compliance
With strict EU guidelines, especially around carbon reporting, platforms that support ESG metrics are seeing increased adoption.
Trade Smarter in 2025
Digital B2B platforms are no longer optional — they are essential tools for any Scandinavian business aiming to grow, streamline operations, and meet compliance needs.
Among all the platforms reviewed, ServiCom clearly leads the pack. With a verified network, built-in automation, and regional intelligence, it’s the most advanced and user-friendly solution for the Nordic B2B ecosystem.
Want to upgrade your procurement experience? Start trading with ServiCom today and take your business into the future.
