It’s nearly impossible to align your event’s “wow” moments with your “brand’s identity” without knowing the purpose behind arranging such an occasion. You know, it’s your goals that guide the whole content planning process. Say, if your aim is to enhance brand awareness, you need to align it with the “exciting aspects” of your events. Your brand must have a tag line or a logo. These are what we call the “brand elements”. The next thing you can do is to incorporate these elements into your event concept.
Organizing a brand event? It’s not an issue. All you need is “an event plan”, “event content”, “a venue”, and “attendees”. This is one way of perceiving what an event is all about. But, is it the right way to think about these occasions? This is where things become a bit trickier. You see, it’s not just about putting forward something for your target audience. It’s also about making sure that your function achieves a perfect balance between “fun” and “brand identity”. That’s what can really confuse an event organizer.
This guide will explain how you can balance brand identity and event fun at brand events.
5 Ways to Balance Brand Identity and Event Fun
What you really need is to make sure that your invitees are having fun while staying connected to your brand. For this, you’re going to have to include some engaging factors in your events. It’s also critical to know that your event must be “entertaining and on-brand”. You cannot go with only one of these aspects. There’s only one thing that can help you with this step. We’re talking about storytelling.
Below are the top five ways you can strike a perfect balance between brand identity and event:
1. Define Clear Objectives
When you talk about a brand event, there’s always something behind arranging this occasion. Some might want to achieve “brand awareness”. Some might be looking forward to “introducing a new product”. And then, there are others who eye “building customer loyalty”. This is the clarity that helps you make every decision that aligns fun with brand identity.
The question that might pop into your mind is, “How can I know my event’s goals clearly?”. That’s exactly where you take your first step towards ensuring this milestone. First, you don’t need complex goals that, realistically, you cannot achieve. That said, you need to keep them simple. Then, the next thing to keep in mind is that these goals cater to your target audience.
2. Incorporate Brand Elements
You’re a luxury car brand. In real-world advertisements, you use a “sophisticated” tone. But when it’s time to arrange an event, all of a sudden, you shift your tone to “loud, party-style”. This is one example of how you end up mismatching your “brand elements” in your event. Another issue can arise when you’re using a logo in your event that doesn’t match the one you use in daily life.
When this “mismatch” happens, there’s no balance between the brand identity and event fun. The thing is, incorporating true brand elements into your event’s concept guarantees an equilibrium between excitement and brand personality. For this, you’re going to have to keep your design consistent and include brand visuals.
3. Create an Engaging Atmosphere
An event that revolves only around “brand identity” won’t be able to engage your invitees the way it should. There are actually brands that make two blunders in this regard: They either focus too much on “building image” or “engaging the audience”. You can use the following tips to avoid this imbalance:
- Design interactive spaces
- Use engaging visuals
- Create photo opportunities
- Partner with influencers
- Integrate gamification
Here, you might come across another challenge: Creating over-the-top event content. You shouldn’t lose sight of your brand's core message when trying to build an engaging atmosphere to avoid this issue.
4. Blend Fun and Messaging
This is the point where you might face the real problem. It’s not really that easy to blend a cohesive brand message with engaging entertainment at an event as you might think. At the same time, this is one of the most important things to ensure. Here’s how you can blend fun and messaging:
- Ensure immersive experiences
- Gamify with brand-aligned challenges
- Offer a branded photo booth
- Design interactive food and drink stations
- Host interactive workshops or masterclasses
You don’t want to lose the key, which is “moderation”. You might not be able to do without using experience. This is where every brand requires help from an expert event manager. You can reach out to the top event management companies in Dubai to achieve the milestone.
5. Leverage Storytelling Techniques
Last but not least, you cannot strike a balance between “brand image” and “event fun” without using the power of narration. It’s narratives that you use to reflect your brand’s message in a way that it becomes fun. You can do so by:
- Creating brand narratives
- Sharing customers’ stories
- Using engaging visuals
- Ensuring multi-sensory experiences
- Including unexpected twists
This is how a brand can make attendees connect with your brand on a deeper level. It has the potential to transform a seemingly simple event into an experience that your attendees won’t forget.
Blend Brand Message with Fun at Your Event
You can implement a number of strategies to reach this critical goal. From defining your goals to incorporating brand elements and creating an engaging atmosphere, you have many ways to align brand identity with event fun. Get in touch with a reliable event organizer now to blend brand message with fun at your event.
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