According to a new report by UnivDatos, the Location-Based Services Market is expected to reach USD million by 2033, growing at a CAGR of 18.96% during the forecast period (2025-2033F).
Location-based service is a software service for mobile devices and smartphones. These applications and devices use the customer's live location and make decisions according to the generated geo-data based on the user's location. Additionally, many companies, such as food delivery companies like Swiggy, Zomato, and Uber Eats, use LBS to track the user location and match the delivery agent and customer location. Navigation services such as Google Maps and Azure Maps also use LBSs. Google Map communicate with satellite signals using GPS and generates data. Further, using a variety of GPS data, it then creates an imaginary map. Google Maps also tracks traffic conditions and provides updates, reducing the time for users. Additionally, people can use location-specific information based on their current destination or locality. Many big companies are increasing the use of proximity services. Companies use technologies such as Bluetooth location, Wi-Fi location, or geodata to identify consumer location or surroundings, and based on that, they send personalized messages, offers, coupons, notifications, or advertisements to their smartphones after tracking their location or surroundings, which can help them make informed decisions.
Google (Alphabet Inc.)
Alphabet Inc. offers a range of products and platforms across the United States, Europe, the Middle East, Africa, Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers a range of products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in Google Play and YouTube, and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers AI infrastructure, Vertex AI platform, cybersecurity, data and analytics, and other services; Google Workspace that includes cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.
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HERE
Here Technologies develops digital maps and location-based software for the automotive and other industries. Its products include Automotive which offers here hazard warning, here road signs, here real- time traffic, here parking, here fuel prices, here destination weather and here EV charging station; location service which offers fleet telematics, geocoding, geo-visualization, here advertising data, here mobile SDK, maps, places, routing, self-hosting, traffic and transit; Map Content which offers here map data, here cellular signals, here places footprints, here maneuver assist. Tracking and Positioning which offers here indoor positioning, here network positioning, here tracking and here venues; Here traffic which offers here real time traffic, here traffic analytics and traffic dashboard; Mobility which offers here mobility marketplace and here mobility dispatch. The company was formerly known as There Acquisition B.V. and changed its name to Here Technologies in January 2016. Here Technologies was founded in 1985 and is based in Eindhoven, the Netherlands.
Cisco Systems, Inc.
Cisco Systems, Inc. designs, manufactures, and sells Internet Protocol (IP)- based networking and other products related to the communications and information technology industries in the Americas, Europe, the Middle East, Africa, the Asia Pacific, Japan, and China. The company also offers a switching portfolio that encompasses campus switching, as well as data center switching; an enterprise routing portfolio interconnects public and private wireline and mobile networks, delivering connectivity to campus, data center, and branch networks; and wireless products, including indoor and outdoor wireless coverage designed for seamless roaming use of voice, video, and data applications. In addition, it provides security comprising network security, identity and access management, secure access service edge, and threat intelligence, detection, and response offerings; collaboration products, such as Webex Suite, collaboration devices, contact center, and communication platform as a service; end-to-end collaboration solutions through cloud, on-premise, or within hybrid cloud environments allowing customers to transition collaboration solutions from on-premise to the cloud; and network assurance, monitoring and analytics, and observability suite. Further, the company offers technical support and advisory services. It serves businesses, public institutions, governments, and service providers. The company sells its products and services directly, as well as through systems integrators, service providers, other resellers, and distributors. Cisco Systems, Inc., has strategic alliances with other companies. Cisco Systems, Inc. was incorporated in 1984 and is headquartered in San Jose, California.
IBM
International Business Machines Corporation, together with its subsidiaries, provides integrated solutions and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It operates through Software, Consulting, Infrastructure, and Financing segments. The Software segment offers hybrid cloud and AI platforms that allow clients to realize their digital and AI transformations across the applications, data, and environments in which they operate. Its Consulting segment focuses on skills integration for strategy, experience, technology, and operations by domain and industry. The Infrastructure segment provides on-premises and cloud-based server and storage solutions, as well as life-cycle services for hybrid cloud infrastructure deployment. Its Financing segment offers client and commercial financing, and facilitates IBM clients’ acquisition of hardware, software, and services. It has strategic partnerships with various companies, including hyperscalers, service providers, system integrators, and software and hardware vendors that include Adobe, Amazon Web Services, Microsoft, Oracle, Salesforce, Samsung Electronics, SAP, and others. The company was formerly known as Computing-Tabulating-Recording Co. International Business Machines Corporation was incorporated in 1911 and is headquartered in Armonk, New York.
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Apple Inc.
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services, and operates various platforms, including the App Store, which allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, small and mid-sized businesses, and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, a direct sales force, and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
The location-based service (LBS) market is experiencing robust growth, primarily driven by the global proliferation of smartphones and mobile devices, which serve as the primary access points for these services. This expansion is further accelerated by the booming culture of instant gratification and the corresponding growth of on-demand services such as ridesharing, food delivery, and hyper-local marketing, which rely entirely on precise, real-time location data to function.
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