The biggest reason for companies to use promotional products is the huge return on such a small investment. People like being treated with freebies, and they feel connected to the brand when they use their swags. In fact, according to a study, nearly 80% of the prospects who receive gifts from companies tend to do business with them in the future. However, the companies must use promotional items effectively. That said, this article will teach you four tips to make the most out of promotional products.
Start Sponsoring Events
Events are great opportunities for brands to come close to their customers. And by sponsoring events, we don’t mean just kiosk placement or a few announcements with the names of the sponsors. Think beyond all that and provide them with some thoughtful gifts to take home. Here is a suggestion. Make a goodie bag and add a t-shirt, a mug, a notebook with a pen and other things. Pack everything nicely before dispatching. And don’t forget to add your logo or some message on your swags.
Choose Products Wisely
One prevalent mistake that marketers make is not giving much thought while deciding the swags for the customers. There are a few pointers to be considered before making this decision:
- Select items that are functional and useful
- They must be industry-specific
- Items that will give you great exposure.
For instance, if you are a gym owner, you can get items like bottles, activewear, sneakers, towels, stress relievers, etc.
Create Hype
Whenever you are sponsoring the events or sending giveaways, you must give these actions social media coverage. It is not bragging but rather enhancing your reach. Post the short videos of preparations, create curiosity among the audience, and add highlights of the event after a few days to make everyone recall your gesture. You can also post short video reviews of the prospects who received your gifts. All this will create your place in the hearts of a huge audience and give you more business.
Think Beyond Customers
People usually underestimate the use of custom products by restricting them to customers. Employees are your great assets in this regard. Firstly, when you make them happy through such consideration, they perform better and with all the dedication. You will also see a notable decrease in the absenteeism and turnover rate. Not just that, you can make them your walking ads through freebies. Another opportunity with custom products lies with the suppliers. They also appreciate some occasional gifts.
So, is it Making Sense Now?
Your organization’s promotional products can bring you considerable business. And while this is already an affordable form of marketing in terms of investments, you can save more by purchasing from ApparelnBags’ weekly offers and free delivery at $149. This week we are offering 15% off on all Promotional Products. Use coupon code PP15 and buy more for less. The offer is valid till 17th April 2022, so hurry up!
